Hershey Marketing Plan - 5446 Words

IMC Project February 27, 2014 Table of Contents Abstract ...........................................................................................................................................3 SWOT Analysis ..............................................................................................................................3 Competitor Analysis .......................................................................................................................7 Integrated Marketing Communications Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................7 Positioning Statement†¦show more content†¦Take 5 has a base of brand loyal consumers 4. The unique combination of Take 5 ingredients is not duplicated Weaknesses 1. Take 5 has low brand recognition in comparison to other Hershey brands 2. Previously low promotional support for Take 5 may hinder revitalized IMC campaign 3. Top management not understanding the benefits of social media and its ability to track ROI. Opportunities 1. Increase brand recognition by associating with the Hershey name 2. Reach the lucrative 18-34 year old market 3. Take advantage of consumer preferences for sweet and salty combination of tastes Threats 1. Potential copycat products from key competitors 2. Consumers, especially younger consumers, becoming more health conscious Strengths Hershey’s primary strength is its powerful, trustworthy brand image. Currently, Hershey is the market leader for the United States chocolate market with 44.3% market share, followed by Mars at 29.8%, for a combined 74.1 % of the market (Pogharian, 2013). Hershey’s dominant market leadership position allows it the leverage to build its own brands with minimal opposition. If competitors were to respond with similar products to Take 5, Hershey would have the resources to protect against loss of market share. Hershey’s Take 5 bar is not only unique in the combining of five ingredients (milk chocolate, peanuts, caramel, peanut butter and the rare incorporation of pretzels) but it has done so withShow MoreRelatedSocial Media Tools3418 Words   |  14 Pagesidentity theft are a major concern. This paper also talks about security issues in E-commerce. This paper talks about different business plans including financial plans, marketing plans, competitor analysis and exec utive summaries. This paper also includes the business plan in detail and explains how it operates. Creating a business plan includes creating a marketing plan because without first looking at a business from the customer’s perspective a business will never reach it s goals. Social Media ToolsRead MoreHershey Marketing1574 Words   |  7 PagesThe Hershey Company 1. History and Overview The first Hershey’s Chocolate Bar was produced in 1900, six years after the firm that would become The Hershey Company (â€Å"Hershey†) was founded by candy-manufacturer Milton S. Hershey. 2. Strategic Planning, Corporate Vision Until late last year when Hershey announced plans to revamp how it organizes its business with two new strategic business units—one for chocolate and the other for sugar confectionery—the company’s marketing organizationRead MoreIntroduction Of The Hershey Company Essay1099 Words   |  5 Pagesto Business The Hershey Company Introduction The Hershey Company produces the best chocolate according to a survey taken among my coworkers. This company is well known for their Hershey s Kisses, Kit-Kat, Whopper s, Reese s Peanut Butter Cups and much more! Personally Kit-Kat is my favorite. Hershey s is one chocolate that I can eat and it changes my whole mood. Their mission statement is, â€Å"Bringing sweet moments of Hershey happiness to the world every day.†1 Hershey s focuses on loveRead MoreIntroduction And Business History And Description1665 Words   |  7 PagesIntroduction and Business History/Description In 1894, the Hershey Chocolate Company began in Lancaster, Pennsylvania when Milton Hershey decided to begin producing chocolate coating for his caramels. In 1900, Hershey expanded their business by producing more goods. Once Hershey began mass production, they were able to minimize production costs and make high-quality milk chocolate. After this new production model was established, Hershey began to expand its facilities throughout the northeasternRead MoreCompany Profile Of The Hershey Company1237 Words   |  5 PagesIntroduction The Hershey Company, known until April 2005 as the Hershey Foods Corporation (and commonly called Hershey’s), is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, PA. Founded in 1894, the company is 120 years old and enjoys the benefits associated with a mature business cycle; strong corporate culture, brand recognition, customer loyalty, etc. This paper analyzes the business in a number of ways to explain how Hershey’s has endured and some issuesRead MoreHersheys Food Corporation: Erp Failure1376 Words   |  6 PagesREAL CASE STUDY I Hershey Foods Corporation: Failure and Success with Information Technology Point of View Managerial Point of View Objective To examine the reasons behind the SAP AG’S R/3 ERP implementation failure at Hershey’s Food Corporation Problem What could have done otherwise to avoid the SAP AG’S R/3 ERP implementation failure at Hershey’s Food Corporation? Areas of Consideration In late 1996, Hershey Foods Corporation the leading manufacturer of chocolates, confectionariesRead MoreCase Study : Hershey Foods Corporation1387 Words   |  6 PagesHajer Assiri Cap Smith CIS601- Enterprise Computing September 14, 2014 Table of contents What is ERP? 3 Hershey Foods Corporation 3 ERP Implementation 3 Orders Filling Disruption 5 Factors of Failure 6 Lessons Learned 7 Recovery 7 References 8 What is ERP? Enterprise recourse planning (ERP) is a business software that is a suite of applications intended to organize the business processes starting with planning to the point of shipping and payment. ERP operates in real timeRead MoreCase Study : Hershey Co.863 Words   |  4 Pages â€Æ' Introduction/Current Situation Mission/Vision, Corportate/Business Strategy â€Å"The Hershey Company aims to maintain the number one market share in North America and to become the top three in emerging markets† (The Hershey Co. Shares Growth Strategies, 2013) According to a Hershey’s blog the mission of the Hershey’s company is to â€Å"Bring sweet moments of Hershey happiness into the world every day† (Hershey s Chocolate , 2011). The Hershey’s company vision is to be â€Å"The world’s first choice forRead MoreCase 441703 Words   |  7 Pages#44 Hershey’s Synopsis and Objectives The proposed sale of Hershey Foods Corporation (HFC) during the summer of 2002 captured headlines and imaginations. After all, Hershey was an American icon, and when the company’s largest shareholder, the Hershey Trust Company (HSY), asked HFC management to explore a sale, the story drew national and international attention. The company’s unusual governance structure put the Hershey Trust’s board in the difficult position of making both an economic andRead MoreSwot Analysis Of Hershey1544 Words   |  7 PagesHershey’s 10 major strengths 1. The Milton Hershey School is funded by the Hershey Company and offers 7.5 billion annually to 1,900 students, resulting in $110,000 a year per student (David David, p. 27). 2. The Hershey Company has reduced packaging waste by a cumulative 1.75 million through 26 company advantages (David David, p. 28). 3. The company’s sales, marketing and administrative costs decreased 1.1 percent in 2014 (David David, p. 28). 4. Hershey accounts for 44 percent of U.S. chocolate

The Communist Manifesto by Karl Marx Essay - 2047 Words

Since the inception of communism in the early 1840’s, the idea has created turmoil and instilled fear in both the western world and eastern world alike. This philosophy, created by Karl Marx in his novel The Communist Manifesto has started wars, created a massive decline in productivity and destroyed the liberty of many deserving citizens. Leaders of communism, including Hugo Chavez and Joseph Stalin, have perfected the art of exploitation of the mind through mob mentality, or the human tendency to take on certain emotional, violent behaviors in large groups. Arthur Miller in the play The Crucible and Ray Bradbury in his novel Fahrenheit 451 critique the negative effects of communism, especially the mob mentality its leaders create in†¦show more content†¦Ignorance allows the government to be able to assume all power. In order to continuously keep citizens from knowledge and questioning any of the government’s motives, the government places a widespread ban o n books in order to prevent anyone from gaining knowledge. Because of the ban on books, the only way people are learning anything is by listening to what the government tells them, so they must assume that whatever the government preaches must be true. These widespread teachings and lack of true knowledge lead to a mob mentality, out-casting and showing violence toward anyone who shows interest in education and reading. This mentality is shown in Captain Beatty’s explanation, â€Å"Surely you remember the boy in your own school class who was exceptionally ‘bright’, and did most of the reciting and answering while all the others sat like so many leaden idols, hating him. And wasn’t it this bright boy you selected for beatings and tortures after hours? Of course it was. We must all be alike. Not everyone born free and equal, as the constitution says, but everyone made equal†¦a book is a loaded gun in the house next door. Burn it. Take a shot from the weapon. Breach man’s mind. Who knows who might be the target of the well-read man’s mind? Me? I won’t stomach them for a minute† (Bradbury 56). In this society, knowledge is consideredShow MoreRelatedKarl Marx And The Communist Manifesto1044 Words   |  5 Pagesworld was forever changed when Karl Marx published The Communist Manifesto, the ideas of a stateless and classless society would inspire many, and forge the path that many nations would follow, and give rise to numerous conflicts throughout the 20th century. Karl Marx was born in Trier, Germany on May 5th 1818. During his early years he studied philosophy and law, in 1834 Marx had moved to Paris and had adopted a radical view of socialism known as communism. Marx met and became friends with aRead MoreThe Communist Manifesto By Karl Marx1364 Words   |  6 PagesThe Communist Manifesto, written by Karl Marx and Friedrich Engels, has become one of the world s most significant pieces of political propaganda written to this date. The main contributor to the book was Karl Marx. Marx was born on May 5th, 1818 in Western Germany. When he turned seventeen he enrolled at the University of Bonn to study law. Due to his social misbehavior, his father had him transferred to the University of Berlin, which had a stricter regime. During this time at college, heRead MoreKarl Marx And The Communist Manifesto1185 Words   |  5 PagesIn their work called The Communist Manifesto, which was created in 1848, Karl Marx and Friedrich Engels are exploring their ideas and thoughts on the situation that was taking place in their time : the distinction that was more and more visible between two social classes - proletariat and bourgeoisie. The two authors are explaining how the bourgeoisie is exploiting the working class. They are encouraging the oppressed workers to rise and to confront this injustice in order to make their life betterRead MoreThe Communist Manifesto By Karl Marx1094 Words   |  5 Pagesthe rich and the o ppressed would battle the oppressor. During the time â€Å"The Communist Manifesto† was written, we can see two distinct classes battling out as well. These two classes are the bourgeoisie and the proletariat. According to Karl Marx in â€Å"The Communist Manifesto†, the battle will end â€Å"either in a revolutionary reconstitution of society at large, or in the common ruin of the contending classes† (Marx 8). Marx argues that in the end the proletariat would remain because the bourgeoisie areRead MoreKarl Marx And The Communist Manifesto1112 Words   |  5 PagesFail- Past, Present, and Future Karl Marx was born in Prussia in 1818. Later in his life he became a newspaper editor and his writings ended up getting him expelled by the Prussian authorities for its radicalism and atheism (Perry 195). He then met Fredrich Engels and together they produced The Communist Manifesto in 1848, for the Communist League. This piece of writing basically laid out Marx’s theory of history in short form (Coffin 623). The Communist Manifesto is mainly revolved around how societyRead MoreThe Communist Manifesto By Karl Marx Essay1374 Words   |  6 PagesKarl Marx is undoubtedly one the the most influential and controversial writers in modern history; Robert Tucker, a noted political scientist at Princeton University, once asserted, â€Å"[Marx] profoundly affected ideas about history, society, economics, ideology, culture, and politics [and] about the nature of social inquiry itself. No other intellectual influence has so powerfully shaped the mind of modern left-wing radicalism in most parts of the world.† (9). Indeed, his innumerable works, in particularRead MoreThe Communist Manifesto By Karl Marx Essay1426 Words   |  6 PagesKarl Marx is undoubtedly one the most influential and controversial writers in modern history; Robert Tucker, a noted political scientist at Princeton University, once asserted, â€Å"[Marx] profoundly affected ideas about history, society, economics, ideology, culture, and politics [and] about the nature of social inquiry itself. No other intellectual influence has so powerfully shaped the mind of modern left-wing radicalism in most parts of the world.† (9). Indeed, his innumerable works, in particularRead MoreThe Communist Manifesto By Karl Marx1678 Words   |  7 PagesThe Communist Manifesto composed by Karl Marx in 1848 is noted as a standout amongst the most powerful political archives on the planet. The distribution of the book earned Marx the notoriety of a conspicuous humanist and political scholar. Regardle ss of his eminence, there are numerous discussions concerning the thoughts and ideas of socialism figured in the papers that are still heatedly faced off regarding even today. Marx (1998) opened the book with, The historical backdrop of all up to thisRead MoreKarl Marx And The Communist Manifesto1453 Words   |  6 PagesIn the Communist Manifesto, a document that first proclaimed the ideology of communism itself, Marx declared that the â€Å"history of all hitherto existing society is the history of class struggles† (Marx, Karl and Frederick Engels). As a man who spurred resentment of governments and inspired revolutionaries, Karl Marx is often regarded as a man who led to the rise of 20th century tyrannical dictators such as Stalin and Mao to take power. His ideas are regarded as failures and, by some, are seen asRead MoreKarl Marx And The Communist Manifesto993 Words   |  4 PagesKarl Marx published The Communist Manifesto in 1848, and with it a public warning to capi talists that the entire economic, social and political systems would soon crumble. His prediction continues by stating where society was headed as a result of bourgeoisie economics: a revolution by the workers and the eventual ushering in of socialism. Soon after Marx publicized the reasons communism would come to conquer capitalism, riots, strikes and general unrest surfaced in France – just as he predicted

Reusable Water Bottles free essay sample

Reusable Water Bottles I. Introduction A. 50 billion plastic water bottles end up in the U. S. landfills each year. That’s 140 million every day! That is enough, laid end to end, to reach China and back each day. (â€Å"Tap water vs bottled water.. †) B. According to our class survey, more than half of the class buys water bottles more frequently than others. C. I, myself, use to buy bottled water almost everyday, at school, work and the gym. II. Thematic Statement A. Reusable water bottles are good for our environment, our wallets and our health. B. Pre Summary 1. Plastic water bottles are one of the hardest waste to break down. 2. People are unaware of the damage it can bring to our environment and our health 3. We can help to reduce our carbon foot print when we invest in reusable water bottles. TR First lets take a look at the problem III. Problem A. Plastic pollution is a world wide problem. 1. There is a â€Å"growing patch† of plastic estimated to be more than twice the size of Texas floating in the North Pacific Ocean. a. In 2008, Americans drank an average 215 bottles of water each year, for a total of 66 billion bottles. Of that total, only 22% was recycled. (â€Å"Resources.. †) b. So imagine, every six water bottles we use, only one of them makes it to the recycling bin while the others end up in landfills, or even worse, lakes, rivers and oceans. c. We are shipping 1 billion water bottles a week around the U. S. in ships, trains, and trucks. (â€Å"Resources.. †) 2. Disposable plastic water bottles are made out of oil, which is a limited natural resource. a. Currently, the amount of oil we use to produce water bottles each year (17 million barrels) could fuel over 1,000,000 cars for an entire year. (â€Å"Resources.. †) b. We are paying 2 to 4 times the cost of gasoline for a product that is virtually free, but in reality c. We are paying more to make water bottles than to put gas in our car. B. The reasons people buy bottled water have a lot to do with the manufacturers (Tap water vs bottled water). 1. The company that sells bottled waters such as Fiji, Dasani, Crystal Geiser, and Kirkland, want you to think their water is the purest and cleanest. a. Examiner. com stated that â€Å"Americans spend approximately $100 billion a year on bottled water and about 40% of one bottled water is nothing more than filtered tap water alone. (Hugh, Alans. â€Å"Reusable waters.. ) b. There isn’t a lot of difference other than price and decorations. (Hughs,Alan. â€Å"Reusable waters.. ) 2. According to Water Benefits Health. com, in their article â€Å"Tap water vs. Bottled water: Which is Healthier? †.. they state â€Å"Over the past few decades, savvy bottled water companies have spent mega adve rtising bucks to persistently program us into believing that the water they bottle is safer and healthier than our tap water. † a. companies want us to believe their water is the best. b. Although the plastic bottle that is used to contain the water you drink may not be the healthiest. c. The data collected from the class survey indicates majority of the class chooses â€Å"Costco Kirkland† brand or whatever is cheapest. However, brands that don’t cost much to buy, don’t cost much to make. 1. From the 1 billion water bottles being transported a day, some are made from countries like China that may contain BPA- Bisphenol A. (Hugh, Alans. â€Å"Reusable waters.. ) 2. From the FDA. gov Public Health Focus, BPA is an industrial chemical that has been present in many plastic bottles since the 1960’s. fda. gov) When and if you do decide to still purchase water bottles be sure it is labeled, â€Å"BPA free†. TR Now that we’ve seen the extent of the problem, we can explore it’s causes. IV. Causes A. Plastic bottles end up in landfills and oceans because people aren’t knowledgeable or simply do not care. 1. People think recycling is inconvenient, that it doesn’t matter if they recycle or not. a. People don’t see how recycling effects their daily lives because they don’t see it. It is shipped away from town in landfills that not a lot of people know about. b. Some people don’t bother to ecycle because it can be confusing to know the difference between the 13 kinds of plastics and which can and cannot be recycled so they just dismiss the idea of recycling all together. 2. Another reason why people don’t recycle could be the fact that they are misinformed. a. They don’t realize the price of products rising due to depleted resources. b. At Best Buy, when you purchased any bottled water or soda not only did the price go up, there is also a . 10 cents bottle fee. B. Americans don’t like to recycle 1. College graduates and adults over 55 are the ones who recycle the most. . Recycling is done by only half of Americans and 13% don’t care. TR So now that I’ve discussed the problems and gave you reasons how it’s caused. Let me explain the steps that people have taken to lesson their carbon foot print. V. Solution A. Buy filtered jugs a. Filtered jugs can be cost efficient, It can range from $15 to $5 0 dollars b. depending on how big and if it comes with additional filters it beats paying $1. 50 every other day for bottles water. It may not seem like a lot but when you average that out, it’s about $5 a week and an estimate of $20 a month. . Purchase reusable water bottles a. Water containers are so convenient. b. use it at the gym, at work and fill it up at school. There are some that come with water filters if you’re still worried about tap water. B. Petition to replace water fountains to Fill Stations 1. An article in bulletinbottle. com, a group of 30 high school students in Kentucky came together and petition to install two water refilling stations. a. they contacted their local water departments to help fund for these stations to be installed. b. Now they are in 5 different high schools and after the first week 3,600 reusable bottles were filled and has continue to increase. (â€Å"More reusable water.. †) TR As you can see, people have done their part and so can you. VI. Action A. Go out and purchase yourself a reusable water bottle. 1. They are so convenient and money saving, there are different places you can go to buy these containers. 2. The more you carry around your water container the less you will need to buy plastic water bottles. B. If you agree and like the idea of the Refill Station. 1. Please Print and Sign your name on this hand out. . I will try and get in contact with the schools committee and find out who to speak to about making the Refill Station something we can have around campus. VII. Conclusion A. Reusable water bottles are good for our environment, our wallets and our health. B. Summary 1. Plastic water bottles are one of the hardest waste to break down. 2. People are unaware of the damage it c an bring to our environment and our health 3. We can help to reduce our carbon foot print when we invest in reusable water bottles. C. As children we were taught to reduce, reuse, recycle. Something that was fun to do at school but now that we’re older, and more informed about how plastic bottles effect us and our environment, we should: 1. Reduce the amount of plastic bottles we buy 2. Reuse our reusable water bottles and continue to 3. Recycle plastic bottles in hope to decrease the amount of plastic being wasted everyday. Reference Page * Hughs, Alan. Reusable Water Bottles Help Your Wallet and the Environment. Examiner. com. N. p. , 5 May 2010. Web. 13 May 2013. * More Reusable Water Bottles: High School Group Fights for Less Waste | Bulletinbottle. om. More Reusable Water Bottles: High School Group Fights for Less Waste | Bulletinbottle. com. N. p. , n. d. Web. 13 May 2013. * Resources. Back2Tap RSS. N. p. , n. d. Web. 13 May 2013. * Spencer, Neil. Why Americans Don’t Recycle. Visual News. N. p. , 12 Apr. 2012. Web. 13 May 2013. * Tap Water vs Bottled Water: Which Is Healthier? Tap Water vs Bottled Water: Which Is Healthier? N. p. , n. d. Web. 1 3 May 2013. * Wijeratne, Kantha, and Niki Fears. ECO FRIENDLYWATER BOTTLES. Eco Friendly Water Bottles. N. p. , 16 Sept. 2010. Web. 13 May 2013.